About Us

About True Photos Photography

Hi! As a photographer, you know that taking stunning photos is just one part of your job. The other part involves managing the business side of things: marketing, sales, pricing, and client relations. But don’t worry – there are plenty of strategies you can use to attract new clients and build your brand.

This is where we come in…

True Photos Photography is an excellent resource for photographers who want to improve their business skills.

Whether you’re just starting out or looking to take your photography career to the next level, our comprehensive and exclusive content covers everything from pricing to client acquisition to streamlining your workflow.

With True Photos Photography, you’ll join a community of photographers who are dedicated to charging more, working with higher-quality clients, and achieving their business goals.

Photography is an art form that captures moments in time with a simple click of a button. With us, it all started with the desire to take better family photos.

With this passion, our photography grew into a beloved hobby and even a side business. Although juggling multiple careers can be demanding, we wouldn’t have it any other way.

For many photographers, the challenge lies in balancing their passion for art and storytelling with the need to earn a living. As one photographer shares, there is always a sense of wanting to do more and constantly improve one’s skills while also facing the demands of running a business.

It’s not uncommon for photography to start out as a side hustle, born out of a love for capturing moments and creating visual stories that resonate with others.

If you’re a photographer looking to build and grow your own successful business, it’s important to have the right tools and strategies in place. Running a photography business is about more than just taking great pictures; it takes careful planning, marketing, and management skills.

That’s where true Photos Photography comes in – over the years we have developed this program designed specifically for photographers who want to learn how to succeed in the business world, from building their brand to maximizing profitability.

With the right mindset and approach, you can become a leader in your field and create a thriving career for yourself.

Be blessed.

True-Photos-Photography-Sign

Meet the Team

Martie C. van Niekerk

Founder and Managing Director, PI Diploma (Professional Photographer)

Gideon C. van Niekerk

Co-Founder & Managing Director, PI Diploma (Professional Photographer)